Not simply a renowned French brand, Just Campagne is first and foremost a symbol. Behind the intriguing name “which is unlike any other”, says creator Azzedine Berkouk, there is St Just and his humanism coupled with a nod to nature, the earth and to roots..

In 1990 Just Campagne was born. In the south of France at the foot of the Black Mountain, where the passion of craftspeople dedicated to their love of working with leather combines with age-old know-how.

Azzedine Berkouk, , great traveller, careful observer of the world, sensitive to the ways of different cultures, knew how to listen to women’s desires.
It is while watching the gestures a woman makes when shopping that the ideas take form. “One tires of useless things. I didn’t invent the jean, but I did do the Cabas (shopping bag)” argues the man already nicknamed ‘the other Azzedine’ of fashion.

In this spirit of made to measure, Azzedine Berkouk knew how to find the right balance. “For beautiful things, one can’t chase after every trend. You must stick with your own style. The more that style is built upon, the richer it becomes.”.

Photos on the home page are taken from "Elle Décoration - December 03"