[Paris - June, 15th, 2017] - Today, luxury leather goods house Just Campagne launched its new e-boutique. The launch of the new online shopping destination follows a journey to the roots of the French house in 1989 and into the future. Since Célia, the daughter of the founder and CEO Azzedine Berkouk, joined the family business in 2016 as Head of Marketing and Sales, she has been determined to protect the brand’s heritage in making timeless, handmade leather goods while opening up the brand to new clients looking for a convenient and personal online shopping experience.
The expansion from having only an offline presence to also having an online presence in the form of an e-boutique, follows the belief that combining the traditional and the modern, the offline and the online experience is key in sustaining the brand’s heritage while being able to reach new clients around the world. The new online shop allows clients to enjoy a similar experience online as they do offline while customising their own Just Campagne bag at no extra cost and worldwide free shipping.
“Our first priority has always been to get to know our clients and create bags that underline their strong personality and echo the passion and attention to detail of the craftsmen in our workshop,” said Azzedine Berkouk. “Our new e-boutique carries this spirit and merges the unique Just Campagne style with a convenient and personal service for our clients.”
“Digitalising a traditional luxury and family business continues to be a tremendously exciting challenge. Since joining Just Campagne last year, I have been asking myself who we are, what our clients expect from us and where we want to go together in the future. Our new e-boutique is 100% Just Campagne: simple but sophisticated, modern but timeless, and most importantly personal,” explained Célia.
In the past year, Just Campagne has been organising exclusive private sales around the world where customers are able to explore the leather goods and enjoy the ease of simply placing an order online and have their customised leather good delivered to their door step. The new e-boutique is the second milestone of the brand’s transition moving from a traditional store model to reaching customers around the globe.
About Just Campagne
Founded by Azzedine Berkouk in 1989 in the South of France, Just Campagne is a family-owned manufacturer of luxury leather goods rooted in the tradition of French saddlery. The brand pairs lasting quality with classic but modern design that never grows out of fashion. For women who know that taste is not a matter of trend. Just Campagne bags, baskets, small goods and belts are 100% made in France in the company’s own workshop. Its flagship boutique sits in the iconic district of St-Germain, Paris.
Made in France. © 2017 Just Campagne, site by Mashvp